Atletico Madrid
Atlético Madrid 2003-04 Away V5 Kit
In the 2003-2004 season, Spanish club Atletico Madrid had a staggering 16 different shirt sponsors in a single season, all thanks to an innovative partnership with Columbia Pictures. This collaboration saw them change their main sponsor on their shirts whenever a new movie came out, to advertise it to the world. To this day, this is one of, if not, the weirdest football shirt deal in football history. The most well-known of the 16 film sponsors is of course the Spiderman 2 one. A huge movie, and what turned out to be an iconic football shirt sponsor. The others were Peter Pan, Zoro, Bad Boys II, Closer, Resident Evil 2, S.W.A.T, Hollywood Homicide, Hellboy, Hitch, xXx 2, The Rundown, Gothika, Big Fish, The Punisher, White Chicks and Anaconda.
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