Juventus Kits — History, Manufacturers & Collector Archive

Last updated 29 April 2026

Est. 1897 · Torino, Italy · La Vecchia Signora

Juventus

Founded in 1897 by students in Turin, Juventus are Italy's most decorated club by official domestic titles. Thirty-six Scudetti, two European Cups, and a century of black and white that has never changed. Platini. Baggio. Zidane. Del Piero. Pirlo. Buffon. 330 Juventus kits catalogued on ShirtSociety.

Origin Kappa era Calciopoli and the comeback Adidas and the Allegri years Milestones Iconic kits Collector notes

1897: founded by students in Turin

Juventus Stadium (now Allianz Stadium), Turin

1897 · Sport Club Juventus · Black and white since 1903

Juventus were founded on 1 November 1897 by a group of students from the Massimo d'Azeglio school in Turin. The club's early kits were pink. The move to black and white came in 1903, reportedly through English player John Savage, who sourced shirts via contacts in Nottingham. The precise connection to Notts County is part of club tradition rather than fully documented history, but the black and white stripes have been unchanged for over a century.

The name Juventus, Latin for youth, reflected the founding members' age at the time. The club's early history was dominated by local amateur competition, with the first Scudetto arriving in 1905. The modern industrial era of the club began when the Agnelli family, owners of FIAT, took control in 1923. Under their ownership, Juventus became a national institution.

Juventus moved into a new 41,500-capacity stadium in 2011, initially called the Juventus Stadium. Allianz acquired the naming rights in 2017, giving it its current name. It is the first football-specific stadium built for a top-flight Italian club since the post-war era, replacing the Stadio delle Alpi, which had served the club from 1990. Juventus own the ground outright, giving them a structural financial advantage rarely seen among Italian clubs.

The shirt archive on ShirtSociety begins in the early 1990s and runs continuously through to the present Adidas partnership, covering three manufacturer eras: Kappa, Nike, and Adidas. The Kappa era alone spans three decades and contains some of the most significant Juventus kits in the collection.

The Kappa era: Platini to Del Piero

1973–2003 · Kappa · Three Ballon d'Or winners · Champions League 1996

Juventus wore Kappa for thirty years, a partnership that outlasted managers, entire squads, and two generations of supporters. Within that span, the club produced some of the most celebrated football in Italian history. Michel Platini arrived in 1982 and won three consecutive Ballon d'Or awards from 1983 to 1985. Under Giovanni Trapattoni, Juventus had already won the UEFA Cup in 1977 and the Cup Winners' Cup in 1984. Their first European Cup came in 1985, at the Heysel Stadium in Brussels, in circumstances permanently marked by the deaths of 39 supporters before kick-off.

Marcello Lippi arrived in 1994 and immediately began building what became one of the strongest European squads of the decade. Roberto Baggio had left for Milan. Alessandro Del Piero was emerging. Didier Deschamps anchored the midfield. In 1996, Juventus beat Ajax on penalties in the Champions League final in Rome, with Del Piero and Vialli leading the attack. It was the club's second European Cup and the defining moment of the Kappa archive.

Zinedine Zidane joined from Bordeaux in the summer of 1996, after the Champions League final, and spent five seasons in the black and white. He won two Scudetti and reached two further Champions League finals in 1997 and 1998, both of which Juventus lost. The Kappa era ended in 2003 with a third Champions League final defeat, this time to AC Milan on penalties in Manchester.

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Alessandro Del Piero in Juventus Kappa kit 1996

Calciopoli and the comeback: 2003 to 2015

Nike · Calciopoli 2006 · Serie B · Conte · Three Scudetti · Pirlo · Pogba

Nike replaced Kappa for the 2003/04 season. The partnership began against a backdrop of continued domestic success but then was overtaken by events. In 2006, Juventus were relegated to Serie B and stripped of the 2004/05 and 2005/06 Scudetti as a result of the Calciopoli telephone interception scandal, though the punishments remain contested among supporters and the legal and political dispute around them has never fully closed. It was the only relegation in the club's history. Significant departures followed: Cannavaro, Thuram, Vieira, and Ibrahimovic all left. Del Piero and Buffon stayed. Juventus returned to Serie A at the first attempt.

The recovery years between 2006 and 2011 were modest by Juventus standards: mid-table finishes, managerial instability, and a squad without the depth to challenge. The turnaround came with Antonio Conte in 2011. Conte's Juventus won three consecutive Scudetti from 2012 to 2014, with a squad built around Andrea Pirlo, Arturo Vidal, Claudio Marchisio, Paul Pogba, and Carlos Tevez. The football was direct and relentless. The performances were a significant step forward in Italian football.

Massimiliano Allegri replaced Conte in 2014 and added a fourth consecutive Scudetto in his first season, also reaching the Champions League final in Berlin, where Juventus lost to Barcelona 1–3. It was the club's first European final since 2003, and the Nike kit worn that night in the Olympiastadion is one of the standout shirts from the era. Allegri's tactical flexibility shaped Juventus into a team capable of competing at the highest European level again.

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Adidas and the Allegri years

2015/16 to present · Adidas · Five Scudetti · Two CL finals · Ronaldo

Adidas replaced Nike from the 2015/16 season. Under Allegri, Juventus won five consecutive Scudetti from 2015/16 to 2019/20, the final five of the nine-in-a-row run that had begun under Conte in 2011/12 and continued through the Nike era. The squad evolved throughout: Pogba was sold to Manchester United in 2016, Dybala emerged as the creative centre, Gonzalo Higuain arrived in a record Italian transfer, and Giorgio Chiellini and Leonardo Bonucci anchored one of the most reliable defensive partnerships in European football.

In 2016/17, Juventus reached the Champions League final in Cardiff and lost to Real Madrid 1–4. In 2014/15 and 2016/17 the Adidas and Nike finals represent the club's most recent European evenings of that magnitude. Cristiano Ronaldo joined in July 2018 for a reported fee of around 100 million euros, at the time the largest transfer fee in Italian football history, winning two Scudetti in three seasons before leaving for Manchester United in 2021. He is the only player in the Adidas-era archive to have approached the commercial significance of Del Piero in the Kappa years.

Allegri returned for a second spell in 2021 following a season under Andrea Pirlo. The post-Ronaldo years have been turbulent: a points deduction saga in 2022/23 disrupted the transition, and Thiago Motta took over in 2024/25 to begin a new project. The Adidas partnership remains in place, with recent kits drawing heavily on the club's historical black and white graphic identity.

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Juventus Adidas era, Allegri Scudetto celebrations

Key milestones

1897

Founded by students in Turin

Sport Club Juventus is established on 1 November 1897 by students of the Massimo d'Azeglio school. Early kits are pink. The black and white stripes arrive in 1903, reportedly through English player John Savage and his contacts in Nottingham. The Agnelli family take ownership in 1923 and begin building the club into a national institution.

1985

First European Cup: Platini and Trapattoni's Juventus

Juventus beat Liverpool 1–0 in the European Cup final at the Heysel Stadium in Brussels. The club had already won the UEFA Cup in 1977 and the Cup Winners' Cup in 1984, but this is their first and only European Cup. The match is permanently associated with the deaths of 39 supporters before kick-off. Platini, in his third consecutive Ballon d'Or season, scores the winning penalty. The Kappa shirt from this season is among the most historically significant in the archive.

1996

Champions League: Lippi's Juventus beat Ajax in Rome

Juventus beat Ajax on penalties in the Champions League final at the Stadio Olimpico in Rome. The shootout ends 4–2, with Ravanelli and Jugovic among the scorers. Zinedine Zidane, who joins from Bordeaux that summer after the final, goes on to define the following two seasons alongside Del Piero. The Kappa home shirt from 1995/96 is among the most collected Juventus kits in the archive.

2006

Calciopoli: relegated to Serie B for the only time

The telephone interception scandal, in which club officials were found to have improperly influenced referee appointments, results in relegation and the stripping of two Scudetti. Del Piero stays. The squad is rebuilt and Juventus win promotion at the first attempt. The Nike shirts from the 2006/07 Serie B season occupy an unusual place in the archive.

2012

Antonio Conte begins the nine-Scudetti run

Conte wins the first of three consecutive Scudetti, with a squad built around Pirlo, Vidal, Marchisio, Pogba, and Tevez. The foundation of the most dominant domestic period in Italian football history. Allegri extends it to nine in a row by 2020, winning five of those. The Nike and Adidas kits from this period form the core of the modern Juventus collection.

2017

Champions League final: Allegri's Juventus in Cardiff

Juventus lose the Champions League final to Real Madrid 1–4 at the National Stadium of Wales in Cardiff. Mario Mandzukic scores one of the goals of the tournament with an overhead kick, but Real Madrid are dominant. The Adidas home kit worn that evening is among the most significant shirts of the current manufacturer era.

2018

Ronaldo joins from Real Madrid

Cristiano Ronaldo signs for Juventus in July 2018 for a reported fee of around 100 million euros, at the time the largest transfer fee paid by an Italian club. He wins two Scudetti in three seasons, scoring 101 goals in all competitions. The Adidas home shirts from 2018/19 and 2019/20 are the most commercially significant kits of the Ronaldo era and remain among the most recognisable recent Juventus shirts on the collectors' market.

330

Kits in ShirtSociety

Scudetti

European Cups

1897

Founded

Iconic Juventus kits

The most significant Juventus shirts across three manufacturer eras, from the Kappa Champions League winners to the Adidas era.

Kappa · 1995/96 · Champions League winners

Juventus home kit 1995/96

The shirt worn when Juventus beat Ajax on penalties in Rome. Del Piero, Vialli, Ravanelli, and Deschamps in the same team. The clean Kappa design, the classic black and white vertical stripes, and the Champions League badge sewn in. For collectors who focus on match history, the occasion and the design combine in a way that makes this shirt hard to overlook as a foundation piece.

Kappa · 1996/97 · Intercontinental Cup · Zidane era begins

Juventus home kit 1996/97

The season Zidane arrived and Juventus won the Intercontinental Cup in Tokyo. They reached the Champions League final in Munich, losing to Borussia Dortmund 1–3. The Kappa design is a slight evolution of the 1995/96 version. For collectors building across the Lippi era, this shirt completes the two-year peak of the Champions League run.

Juventus 2002-03 Champions League final kit

Kappa · 2002/03 · Champions League final vs AC Milan

Juventus CL final kit 2002/03

The final Kappa kit for a major Juventus occasion, worn in the Champions League final against AC Milan in Manchester. The match ended 0–0 after extra time. Milan won 3–2 on penalties, with Del Piero among the Juventus scorers. Original versions of this specific final shirt are rare and traded at a significant premium over the regular season equivalent.

Kappa · 2002/03 · Del Piero · Last great Kappa season

Juventus home kit 2002/03

The regular home shirt from the final Kappa Champions League campaign. More accessible than the final-specific version and worn across the full Serie A and European run. For collectors focused on the Del Piero era, this is the more practical entry point into the 2002/03 Kappa archive at a realistic price.

Juventus 2014-15 Champions League final kit

Nike · 2014/15 · Champions League final vs Barcelona

Juventus CL final kit 2014/15

The Nike shirt worn in the Champions League final in Berlin, where Juventus lost to Barcelona 1–3. Pirlo's last great European night in the black and white. Tevez, Marchisio, and Vidal in the same team. The final-specific version carries the competition branding that makes it the obvious choice over the regular 2014/15 home kit for collectors focused on match significance.

Juventus 2016-17 Champions League final kit

Adidas · 2016/17 · Champions League final vs Real Madrid

Juventus CL final kit 2016/17

The Adidas shirt worn in the Cardiff final. Mandzukic's overhead kick, one of the most replayed moments in Champions League history, was scored in this shirt. Juventus lost 1–4. The white away version used in Cardiff is the more collected of the two final-specific options from that season, as white kits from Juventus carry additional collector interest given the club's black and white identity.

Adidas · 2018/19 · Ronaldo's first full season · Scudetto

Juventus home kit 2018/19

Ronaldo's first complete Serie A season in the black and white: 26 goals, Scudetto won with four games to spare. The Adidas design for this season uses a simplified graphic template that divides opinion but has become the defining kit of the Ronaldo era in Juventus colours. A Ronaldo name and number on this shirt remains the most commercially sought configuration from the Adidas period.

Collector notes: what to look for

The Juventus archive spans three decades and three manufacturer eras. Here is what collectors with experience in the category focus on.

The 1995/96 home kit: the definitive Juventus shirt

The Kappa home shirt from the Champions League-winning 1995/96 season is the kit that most collectors identify as the definitive Juventus shirt. Match-worn examples from the Rome final are rare and expensive. Player-issue versions surface through specialist auctions. Regular retail originals in good condition are still findable and represent a more accessible entry point. The design is clean and the historical context is clear. It is a natural foundation piece for any Juventus collection.

Kappa archive: depth across three decades

The Kappa partnership ran from 1973 to 2003, covering the Platini era, the Baggio seasons, the Lippi Champions League campaigns, and the Zidane years. The archive is unusually deep by any comparison. For collectors working across the full Kappa period, the key reference shirts are the 1984/85 European Cup season, the 1995/96 Champions League, and the 2002/03 final. Pre-1990 originals are scarce, particularly in wearable condition. The 1990s shirts are more findable.

Nike era and the Serie B anomaly

The Nike era produced the unusual category of Juventus shirts worn in Serie B during 2006/07. These kits carry a very specific place in the archive: the only season in which Juventus played at the second level while remaining one of the world's most recognised clubs. Del Piero's name on a Serie B-season Nike shirt is a collector item for those interested in the historical anomaly rather than trophy-specific pieces. Supply is limited because fewer were sold in that season.

Sizing and condition across eras

1990s Kappa shirts run slim and short by contemporary standards, following the Italian cut of the era. Size up at least one when buying without trying, particularly the 1995/96 and 1996/97 versions. Late Kappa product from the early 2000s is slightly roomier than the mid-1990s cuts. Nike product from the 2003/04 season onward fits closer to modern sizing. Adidas kits use their standard Slim Fit and Authentic templates, which differ significantly in cut, so check the specific version before buying.