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Eintracht Braunschweig
Eintracht Braunschweig 1976-77 Home Kit
Jägermeister became the first shirt sponsor in the Bundesliga after paying100,000 Deutsche Mark to Eintracht Braunschweig for the privilege in 1973. Shirt sponsorship was still prohibited by the DFB at the time but they got around this by replacing the club's crest with their own deer emblem. Once the rules were relaxed for 76-77 the Jägermeister text was added.
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